Let's Reinvent
fashion

Based on rescued  scrap wool from European industries, we engineer zero waste wear with a versatile design.

Handcrafted in Sweden.

UNIQUE PIECES

Limited edition, often unique piece or on demand.

For orders, send a request to order@moe.se.

ZERO COMPROMISE

We explore the boundaries by not compromising on our zero waste and versatility design principles.

The result is a minimalistic and yet maximalist style, made for life and motion, gender and body neutral, reversible, adaptable, repairable, modular.

LET'S
MAKE
CHANGE

The fashion industry accounts for over 10 % of annual global carbon emissions, which is about 1.2 billion tons of CO2. At this pace, the fashion industry’s greenhouse gas emissions will surge more than 50 % by 2030. Our goal is to set an example for how the industry can operate to change this outcome.

Nominated for the SWEDISH DESIGN AWARDs 2020